I'm Joy👋🏾 


I'm a writer, marketer, and content creator.

When I write, my goal is to create powerful stories that stay with readers long after they’ve left the page.
I have crafted a wide variety of content throughout my career, ranging from news articles to national ad campaigns. In short, I am passionate about making engaging content that connects people. 
Tackling creative challenges is my passion, and I’ve been writing professionally for over ten years. Prior to my marketing career, I worked as a journalist, and I hold a Bachelor of Journalism from the University of King’s College. 

Outside of work, I run Joyful Beauty, a beauty and self-care platform designed for people with alopecia. Joyful Beauty is about embracing life in all its fullness. It is an ode to living joyfully because what’s more beautiful than becoming more you?​

Want to learn more? 



UX Writing/Content Design

  • App content

  • Website content 

  • Content design 

    • Wireframes

    • Content hierarchy 

    • UX research 

    • UX copy creation and edits​


  • Brand identity research 

  • Stakeholder interviews

  • Brand competitor analysis

  • Content audits

  • Brand style guides 

  • Brand design philosophy

  • Design systems

  • Content style guides 

    • Voice, tone, and personality

    • Style and terminology

    • Content templates (email, social posts, landing pages)

  • Messaging overview 

    • Company description

    • Key offerings and features

    • Press language

Content Marketing

  • Writing and editing

    • Digital: Scripts, e-books, blogs, emails, social posts, ads, and text messages

    • Print: Print ads, brochures, print articles, etc.

  • Content Strategy

    • Content calendars

    • Content pillars

    • SEO strategy

    • Channel prioritization

  • Instagram and TikTok video content 

Long-form Writing

  • Journalistic research 

  • Short and long-form articles


I've worked with

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